Education Executive Search

The conversion cycle of customers in the education industry is long because people often take a long time to consider and compare different education options.

In the education market, there is sometimes inconsistency among decision-making groups, payers, and consumers. For example, the pre-college education payers are mostly parents, while the consumers are students.

The education industry attaches great importance to the accumulation of word-of-mouth and results, because the results of education are difficult to quantify, so people pay more attention to experience and practical results.

Because of the high cost of trial and error in the education industry, education companies have extremely high pricing power.

The education industry has many segments and the competitive landscape is fragmented.